01DONOR RESPONSE
73.6%feel more urgency to give
✦ 2025 RESEARCH REPORT
Giving is
moving.
Donors are responding to policy change with urgency. Nonprofits are adapting under pressure. And LGBTQ+ engagement is ready to move from visibility to investment.
OPEN THE REPORT ↗33.3%increased LGBTQ+ giving
THE DONOR PULSE
Donors are not
standing still.
Policy shifts are changing how donors think, feel, and act. The movement is measurable.
02DONOR RESPONSE
54%changed their giving behavior
03DONOR RESPONSE
50.6%redirected their giving
“Donor behavior is becoming increasingly intentional and mission-driven.”
WHERE THE ENERGY IS GOING
Giving has a
direction.
Among donors redirecting funds, the three leading destinations map closely to communities and fields affected by policy change.
01
Arts + culture
51.1%02
LGBTQ+ causes
40%03
Immigrant rights
35.6%THE NONPROFIT RESPONSE
Adapting
under pressure.
say policy shifts have affected their ability to access funding or apply for grants.
changed programming
altered DEI language
65.6%
of boards support maintaining or increasing visibility for diverse constituencies.
THE LGBTQ+ ENGAGEMENT GAP
Interest is up.
Readiness is not.
The strongest opportunity in the report sits between a motivated donor community and organizations that often lack formal engagement systems.
of donors increased giving to LGBTQ+ causes.
VS.
of nonprofits have a formal LGBTQ+ donor strategy.
WHAT THE GAP MEANS
Two sides of the
same opportunity.
Your giving is speaking louder.
Ask how inclusion shows up in leadership, data practices, and stewardship—not only in public messaging.
Move from symbolic to systematic.
Build year-round representation, train staff and boards, collect data responsibly, and design intentional stewardship.
2-MINUTE SELF-ASSESSMENT
How ready are
you to turn
visibility into
investment?
Four honest questions. One readiness score. One practical improvement to strengthen next.
QUESTION 1 OF 4
Year-round visibility
We feature LGBTQ+ people, stories, and community impact throughout the year—not only during Pride Month.
MAKE YOUR NEXT STEP REAL
Build momentum
over 90 days.
Your assessment names where to focus. This simple sequence helps you put that priority into motion without trying to do everything at once.
Invite LGBTQ+ donors and community members into one focused conversation about their experience.
Select one visible practice and one behind-the-scenes system to strengthen.
Launch the change, ask for feedback, and define the next improvement.
ABOUT THE STUDY
244 voices.
One evolving sector.
91Donors
82Nonprofit staff
71Board members
The 2025 Nonprofit and Donor Behavior Survey was conducted in collaboration between Heart Strategy Impact and Dandelion Consulting. It builds on the 2024 Beyond the Pride Flag survey to examine donor shifts, nonprofit adaptation, and LGBTQ+ community engagement in an era of policy change.